People

Barnaby Simpson, Managing Director 

Barnaby founded Ubiquity Associates and has 18 years' experience as an advisor and industry executive for telecoms, media, and internet firms. 

Until leaving to start Ubiquity Associates, Barnaby was the European telecoms industry lead at FTI, the US restructuring and economic consulting firm where he advised telecoms operators and distributors on 4G and 3G licence acquisitions,  product development, and re-structurings.  Before that he was Product Director at The Cloud,  Europe’s largest independent public WiFi network  with a disruptive wholesale business model providing services to network operators, device manufacturers, retailers, and content providers.  Formerly he was a Partner at IBM Global Business Services leading on strategic outsourcing, systems integration, and process improvement deals with European media and telecoms industry clients; and a Senior Manager at Arthur D Little, the strategy consulting firm where he advised a range of publishing, broadcast, cable and telecoms industry clients.

Barnaby has a BA in Philosophy, Politics, and Economics from Oxford University, and an MSc in Economics from London University.  His GPS co-ordinates vary considerably and he firmly believes that location is fast becoming a detail.

 Niall Murphy

Niall is a successful entrepreneur, technologist and angel investor with 20 years of experience in the internet and mobile market space.  

He is currently CEO of Ideaworks3D, a provider of cross platform application development technology in the mobile and interactive TV market place.  He is also founder and CEO Evrythng, a new venture providing a software infrastructure for connected objects.  Niall co-founded The Cloud in 2003, and developed the business to be Europe's leading public WiFi network.  He is now a non executive director.  Prior to The Cloud, Niall founded a number of digital media related businesses in South Africa - all successfully sold.  In 1994 he founded a joint venture internet service provider in South Africa with Sprint, later sold to UUnet.  Niall was an advisor on telecoms policy to the ANC between 1992 and 1994.  Niall was a co-authored the IRAP framework for WiFi roaming, adopted by IETF in 2005.  

Niall holds a Bachelor of Science in Computer Science & Actuarial Science from the University of Witwatersrand, Johannesburg.